Laying a foundation in the early years of Microsoft Build

Build is an annual event held by Microsoft, geared towards giving developers deep training on Microsoft platforms. For the first year, Microsoft asked my team to take the Microsoft branding and put together a series of assets to support the event. The next year, my team was asked again to modernize the branding for an all-new year. Here I was responsible for developing a brand style guide for the conference, alongside various assets for the tradeshow. Our objective was simple... deconstruct the Build logo and repurpose those design elements in a way that was both minimalistic and also visually engaging. The result was one of Microsoft's most impactful years for the Build conference. Years later, Build would go on to absorb many of Microsoft's smaller networking events, becoming the premier conference for the technology giant.