Looking to get hire an amazing graphic designer? Look no further, I'm your Creative Director.

Affordable design consultants are hard to find - but I'm just the quality freelancer you need to take your small to medium-sized business to the next level.

Currently, I live and work for Yeti Society, an innovative creative agency based out of sunny beautiful Southern California. However, I'm always looking to further my career and collaborate with others in the design industry. The best ideas are those that are shared and build upon - communication is key. Please contact me anytime at info@airxon.com, or call 949.923.1669 - talk soon!

Details
Name:
Matt Erickson
Address:
PO Box 53731
City:
Irvine
State:
California
Zip:
92619
Email:
info@airxon.com
Phone:
949.923.1669
Quote
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.Walt Disney -
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CavityCrate BBQ

Unwrap your sweetest desires

Warning, this brand contains explicit material and is only meant for adults with a sense of humor

CavityCrate is an in-store retailer of "adult" themed candy. This X-rated brand approached me for contract work to build out a variety of conceptual designs for their upcoming product releases. Working hand-in-hand with the product owner, CavityCrate asked me to develop a tongue-in-cheek approach not only to their branding... but a fresh and slightly-offensive style to their marketing copy. The goal was to inject humor into their brand and stylize each one of the individual candies as unique - thus promoting their counter-culture identity. I found the idea both creative and refreshing since it challenged me to think outside the box. Having never worked with food before at the time, I wanted to bring something new to the table and "wow" their consumers. The results were some of the most audacious packaging designs I have ever created. But... you know what they say, fortune favors the bold.

Info
Services

Packaging & Branding

Client

CavityCrate Candies

Buy a Blubberbar

Fudge so good, you can taste the fat

Developing the visuals for "Blubberbar" was exceptionally fun, and I wanted to focus on the idea of gluttony. Very much like Willy Wonka's Augustus Gloop - chocolate can be addictive, my goal was to play off this idea using alliteration and vectorized fountains of fudge.

Don't deny your diabetes!

As I mentioned before, CavityCrate is an adult-themed brand with many sexual overtones. The idea was to make their candy appear so desirable that the mere taste would elicit a visceral reaction. Consequently, I came up with the idea - why not use mapping and mesh gradients to mimic chocolate-covered underwear. The result was both alluring and seductively sweet.

Sucker Size Does Matter

The SugarLips lollipop brand was a fun project to work on because it involved mixed-media. The idea was to combine over-saturated photography and bold typography to draw the consumer's attention.

Every Chew Increases Your IQ

Much like SugarLips, BubbleBlonde Chewing Gum is based on parody. The visual concept was to exploit the stereotypical ditzy blonde promising, "Every Chew Increases Your IQ!""

Food Can Be Fun

One of my favorite assets to build for CavityCrate was a 15-second promotional advertisement that I built in After Effects. This video would air on Spotify and other marketing channels to showcase CavityCrate's new product line. And why not celebrate their launch with a chocolate breakdance? Sometimes in advertising, it's about cutting through the noise with content secondary to creativity.

WonderMilk

All Natural Milk Chocolate

If this candy bar doesn't stop you in the aisles... I don't know what will. In what can be considered the boldest packaging I've ever designed, I went all out with the use of explicit photography and innuendo messaging. My goal was to shock consumers into laughter... I believe that if your advertising can make your audience laugh, humor alone will sell your product. The results have proven very successful as CavityCrate will soon be launching an online-store as their business continues to expand.

Work
Threadshock

Trendy Tshirts

Services
BrandingProduct DesigneCommerce
CavityCrate