Looking to get hire an amazing graphic designer? Look no further, I'm your Creative Director.

Affordable design consultants are hard to find - but I'm just the quality freelancer you need to take your small to medium-sized business to the next level.

Currently, I live and work for Yeti Society, an innovative creative agency based out of sunny beautiful Southern California. However, I'm always looking to further my career and collaborate with others in the design industry. The best ideas are those that are shared and build upon - communication is key. Please contact me anytime at info@airxon.com, or call 949.923.1669 - talk soon!

Details
Name:
Matt Erickson
Address:
PO Box 53731
City:
Irvine
State:
California
Zip:
92619
Email:
info@airxon.com
Phone:
949.923.1669
Quote
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.Walt Disney -
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Gemalto Security

Cloud Security like the Wild West?

How do you capture over 1,500 leads from one marketing campaign? Go big... Texas BIG.

Gemalto is a data protection company who was looking to revitalize their audience engagement around a new product offering for cloud security. They first approached me to design & develop a robust digital marketing campaign to increase lead conversion. The question was how could I make cloud-security more... “fun” and get their audience excited about privacy protection. Logistically, the campaign was to run in tandem with a call to action to download and install the product on AWS. As such, the goal was not only to promote Gemalto’s new product but also promote marketplace adoption on Amazon’s newly launched web services platform (AWS).

Info
Services

Media & Marketing Campaign

Client

Gemalto Cloud Security

Exploring the Wild West of the Web

After gaining access to Gemalto’s current website analytics, I was able to quickly research and identify two distinct target demographics using audience segmentation and geolocation. These user personas helped identify the style and tone for the campaigns’ voice. Because Gemalto’s audience was primarily based around data centers in the midwest region of the United States, it was a natural conclusion that our campaign should be “western” themed.

There's a new security sheriff

Consequently, I landed on the idea, “Is Your Cloud Security Like the Wild West?” - with the idea that Gemalto was the new sheriff in town. As a result of our design and mrketing efforts, the campaign was delivered on-time and under budget while generating over 1,500 leads!

Paid Advertising

While managing Gemalto's digital marketing campaign, I was able to utilize the "Wild West" theme to increased conversion rates to over 2.5% within 30 days.

Email Marketing

As a reward for customers to sign-up, both Gemalto and AWS contracted me to build an email marketing campaign to offer a $100 incentive in customer credits.

Saddle up for big savings on event signage

A huge part of Gemalto's campaign was based around the adoption of the AWS Marketplace as their preferred solutions platform. As such, their team needed an event booth to showcase their product offering at Amazon's yearly technology conference, re:Invent.

Work
Microsoft

mix Tech Tradeshow

Services
Digital Marketing CampaignVideo Production
Gemalto Security