Looking to get hire an amazing graphic designer? Look no further, I'm your Creative Director.

Affordable design consultants are hard to find - but I'm just the quality freelancer you need to take your small to medium-sized business to the next level.

Currently, I live and work for Yeti Society, an innovative creative agency based out of sunny beautiful Southern California. However, I'm always looking to further my career and collaborate with others in the design industry. The best ideas are those that are shared and build upon - communication is key. Please contact me anytime at info@airxon.com, or call 949.923.1669 - talk soon!

Details
Name:
Matt Erickson
Address:
PO Box 53731
City:
Irvine
State:
California
Zip:
92619
Email:
info@airxon.com
Phone:
949.923.1669
Quote
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.Walt Disney -
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Grenade Beer

Beer is for babies... why not grab a grenade?

Explosive beer labels capture consumer attention

Don't let the taste fool you, this stuff is lethal. Grenade Beer (Black Blend) is an imported ale directly from the motherland. This Russian brew means business as it is both bottled and labeled overseas. When their business owners first approached me to build their brand - it was clear they wanted to make an impression on the market and stand out from the competition. They had this idea that they wanted to mold their bottles in the shape of an old hand-grenade from post World War II. This idea sparked the spirit of the entire campaign. Capitalizing on this "Cold War" concept, my objective was to carry this visualization across all assets. Whether it was their product logo, packaging design, or delivery trucks - my idea was to utilize a monochromatic color palette and gritty aesthetic to emphasize a militia-like marketing message, "Beer is for babies... why not grab a Grenade?"

Info
Services

Branding & Product Design

Client

Grenade Beer

Product Packaging

Minimalism Maketh the Man

Coming up with the packaging design for the Black Blend line was one of the most challenging aspects of working on Grenade Beer's branding. Because each bottle was so unique, I knew we needed to bottle each individually to add to the product's allure. As such, it needed to be not only visually impactful but simple enough to not overpower the elegance of the logo. For material references while coming up with the design, I drew inspiration from several Russian vodka labels that helped me define their brand.

Pick Your Poison

Designing the Logo

The second biggest challenge was coming up with the branding for the bottle. Taking cues from Russian constructivism and military propaganda, I was able to strike an interesting balance between the use of negative space and the bottle itself. I wanted to avoid just slapping a label around the base, instead, the logo needed to emphasize the beer's uniqueness.

Details Matter

Any good designer will tell you that the devil is in the details, especially when working with physical products. Even Grenade Beer's bottlecap is designed to convey this attention to detail.

Consider Form

Truly impressive product design needs to consider form, materials, and handling. How a product feels in a consumer's hands can determine if it conveys a sense of quality and pricepoint justification.

Don't underestimate the delivery truck

As part of the rebrand, Grenade Beer commissioned me to design a vehicle wrap for their delivery truck to help spread the word of mouth and brand excitement. Delivery vehicle wraps are the second most effective form of physical advertising both in terms of return on investment (ROI) and the number of impressions per ad space.

Work
Amazon

Industry Leading Tradeshow

Services
Event Marketing CampaignBooth GraphicsTradeshow Swag
Grenade Beer